The Key to Successful Digital Transformation: Prioritizing People 

Source: https://www.forbes.com/sites/bernardmarr/2023/03/24/the-secret-to-successful-digital-transformation-its-all-about-the-people/?sh=347029db7383 

When it comes to digital transformation, many business leaders make two common mistakes. Firstly, they see it as a linear process with a clear end point, and secondly, they focus too heavily on technology. In reality, digital transformation is an ongoing journey that evolves with technology. While technology is a crucial part of this journey, it’s only one piece of the puzzle. 

Digital transformation has been shaping the business landscape for decades. It began with the adoption of computers in the 1980s and has since been influenced by the emergence of the internet, social media, mobile internet, cloud computing, and artificial intelligence. However, technology is just the tip of the iceberg. 

The human element plays a vital role in the success of any digital transformation initiative. Factors such as customer needs, company culture, and leadership and workforce buy-in are critical in determining the outcome. Neglecting these aspects can lead to the failure of digital transformation initiatives. 

According to research, a staggering 70 percent of digital transformation initiatives fall short of their intended goals. This failure often stems from viewing transformation as a one-time event rather than an ongoing process that requires consistent strategy and financial investment. 

Kamales Lardi, author of “The Human Side of Digital Business Transformation,” emphasizes that digital transformation is not a recent phenomenon; it has been evolving alongside technology. New technologies like AI and machine learning are now at the forefront, raising concerns about job displacement. 

In this current phase of digital transformation, addressing the human element is more crucial than ever. Change management alone does not suffice; organizations must create ecosystems of stakeholders – workers, managers, leaders, suppliers, and partners – to collaboratively address these issues. 

A critical aspect is reevaluating the purpose of an organization. Is it solely about financial gains, or is it about creating value for customers and the market? Shifting this mindset is fundamental for navigating digital transformation successfully. 

Aligning digital transformation initiatives with business outcomes is challenging but essential. Implementing technologies like AI, blockchain, or the metaverse should be tied to measurable commercial results. This alignment is crucial for securing buy-in and support from your workforce. 

In conclusion, successful digital transformation is not just about technology but also about understanding and addressing the human elements of change. CSG Technologies, as a Managed Service Provider (MSP), can help organizations navigate this complex journey. Our expertise in technology and our focus on aligning digital transformation with business objectives can ensure your organization thrives in this ever-evolving digital landscape. 



Matt Parks

Matt Parks

About the Author: President & CEO, Matt has over 20 years building and leading high functioning teams
delivering exceptional results