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How to create a Digital Transformation strategy that will deliver


It’s time to start constructing your strategy. But you have no clue where to begin?

Before thinking about “technology,” you need to align yourself with your vision of how the world is changing, where you wish to play, and what skills you need to acquire to get there.

 In this blog, we outline six steps to building a digital transformation strategy.

1. Developing a “technology roadmap”

In the next section, we’ll take a closer look at creating a roadmap. Keep in mind that this is an important first step in building a digital transformation strategy. The organization requires a crystal clear vision of what it wants from a technical point of view and where it wants to go. Therefore, it begins by assessing the starting point. From there onwards, you can pinpoint the steps you need along the way.

2. Foster and enhance talent

Before implementing a roadmap, talent within the organization must meet the roadmap requirements. As a leader, this means that your organization must invest in the development of your talent. In fact, most employees are actively seeking learning opportunities to widen their talent spectrum. Whether you’re building a team from scratch or pulling existing employees into a brand new team,  upskilling is essential. Think about ways to provide employees with learning and development opportunities. Personalized coaching helps employees navigate change. Coaching allows employees to face challenges with elegance and resilience.

3. Executing Agile Techniques

Flexibility and agility are essential for digital transformation strategies. However, shifting to an agile model requires collaboration, transparency, and change. The benefits of agile mindsets far outweigh the static approach. Teams can adapt faster, fix problems faster, and improve faster. Ultimately, you can use agile techniques to manage risk, increase productivity, and drive innovation.

4. Switch to the latest technology

When thinking about digital transformation, think about new and emerging technology. New technologies bring many new features that are essential to digital transformation. However, this means a fundamental understanding of what the latest new technology brings to the table. Evaluate new and up-to-date technologies with the help of technology experts. Make sure the tools and technologies you choose are suitable for your business needs. Many organizations conduct testing and focus groups to publish new tools and collect feedback. Ultimately, it helps increase the overall adoption rate of technology in your organization.

5. Check the data and how to navigate it

If you reach this step, you may have selected the type of technology you want to use. However, you should consider data and data management before implementing it. How does the system work together? What kind of data or insights can I collect from the tools of my choice? What gaps in data management can you identify? Without solid data insights, it can hurt your business. Consider how to integrate data management into your digital transformation strategy. This allows you to find a solution that suits your business needs.

6. Recruitment, Expansion, Growth

This is where the change management team really shines. You can choose a new technology. You may have outlined a good strategy and roadmap. You may have everything you need to start your digital transformation journey. But if your organization doesn’t adopt a strategy, you’re stuck.

Work with the change management team to drive recruitment. From there, you can find ways to expand and continue to grow your digital transformation across your organization. Any decision-making in relation to business oriented digital transformation begins with “what is genuinely best for the organization?”. In order to develop an operative digital transformation strategy, you should examine your organization’s processes. We live in an era of digital upheaval-and transformation is more ubiquitous than ever. We are aware of how the digital age may bring forth unavoidable road bumps. But by working with leaders, you can experiment with your digital transformation efforts.

You can also use the right resources, tools, and teams to make your digital transformation successful. Ultimately, a few of the benefits of Transformation are:

  • Revenue growth
  • Brand New products/Services
  • Better business outcomes

All in all, the starting point is a solid digital strategy.

We know that when it comes to navigating big changes, it can be annoying. Partner with BetterUp to consider ways to empower your employees to better manage uncertainty.

Your people have the opportunity to maximize their potential to drive positive change.

Picture of Matt Parks

Matt Parks

About the Author: President & CEO, Matt has over 20 years building and leading high functioning teams
delivering exceptional results